Tuesday, July 19, 2016

Next Creative Placemaking Knowledge Exchange is Nov. 11; share your knowledge

By Leonardo Vazquez, AICP/PP

The Art of Healthy Communities,  the 2016 Creative Placemaking Knowledge Exchange, is a conference that focuses on new research, big ideas and innovative practices in the field of creative placemaking.  This year, the theme focuses on how creative placemaking can enhance physical and mental health in communities.

We are seeking short presentations (5- 7 minutes) on current research or new initiatives in creative placemaking. They don't have to involve public health, but we prefer those that do.
The Art of Healthy Communities will be held on November 11, 2016 at the New Jersey Institute of Technology in the University Heights neighborhood of Newark, NJ.  Please submit your proposal by August 27.  We will notify all respondents of our selection by September 11.
If your presentation is selected for this event, you will be given a discount code for presenters. All presenters must register for the conference.

This is the second annual Knowledge Exchange. It is designed to explore new research, big ideas, and innovative practices in the growing field of creative placemaking. We expect the audience to include researchers, students, policy makers and grantmakers from the fields of arts, public affairs, urban planning, and community and economic development.

It's a different kind of academic or 'big ideas' conference. Instead of the usual question and answer session after each set of presentations, we'll invite audience members to share their own thoughts and give their insights.  In the afternoon, participants will select the topics they want to talk about in peer-facilitated conversations.

The Art of Healthy Communities is produced by The National Consortium for Creative Placemaking.  The program is sponsored by New Jersey Health InitiativesGeraldine R. Dodge Foundation, and the National Endowment for the Arts Our Town program.

Questions? Please contact NCCP Executive Director Leonardo Vazquez at leo@artsbuildcommunities.com  or at 973-763-6352

New study shows growing number of artistic jobs in New Jersey

By Leonardo Vazquez, AICP/PP

A new report by The National Consortium for Creative Placemaking shows how the creative economy in New Jersey is growing faster than the overall economy.  

Among the key findings:

 The number of wage-earning artistic occupations increased 4% from 2005 to 2015, from 85,900 to 90,580.  This represents a change of 3,480 jobs.  

 The growth of artistic jobs in New Jersey lagged behind that of the entire United States, which saw an 8% growth in the same artistic occupations between 2005 and 2015.  In the United States as a whole, the number of artistic occupations grew from 2.40 million in 2005 to 3.04 million in 2015, an increase of 191,470.

·         The number of artistic occupations grew while the total number of wage-earning jobs in New Jersey dropped. Between 2005 and 2015, the total number of wage-earning jobs in New Jersey dropped .3%, from 3.92 million to 3.91 million.  Without artistic occupations, there would have been 14,500 fewer wage earning jobs in New Jersey in 2015 than in 20015.

           Not all artistic occupations saw growth between 2005 and 2015.  The fastest growing occupations, in terms of number of jobs were: manicurists and pedicurists; baker; bartenders; postsecondary art, drama and music teachers; and chefs and head cooks.  Occupations that saw the greatest decline (in numbers) were: editors; graphic designers; media and communication equipment workers; architectural and engineering managers; and stonemasons. Overall, 21 of the 51 occupations saw increases in the number of jobs.

·         Wage growth is an important indicator of how an occupation is valued in the marketplace. The occupations with the highest increase in wage growth between 2005 and 2015, by absolute numbers were: archivists; film and video editors; museum technicians and conservators; editors and curators. The professions with the greatest decline in wages, were:  agents and business managers of artists, performers and athletes; broadcast technicians; fashion designers; landscape architects; and camera operators for television, video and motion pictures.

·         The number of freelance artists, writers and performers in New Jersey grew 22% from 2004 to 2014, from 17,980 to 21,880.

·         The growth in freelance arts professionals outpaced the overall growth in freelancers in New Jersey. In 2004, there were 556,970 freelancers in New Jersey; in 20014, 653,270. In fact, without the growth of freelance artists, there would have been a 4% decline in the number of freelancers in New Jersey.

·         Freelance artists, writers and performers generated 8% more revenue in 2014 than they did in 2004.  In 2014 dollars, artistic freelancers generated $492.8 million in 2014, compared to $458.3 million in 2004. 

·         The five counties with the greatest numbers of freelance artists, writers and performers in 2014 were, in order: Bergen, Essex, Hudson, Monmouth and Middlesex.

·         The five counties that saw the largest increases in the numbers of freelance artists, writers and performers between 2004 and 2014 were, in order: Essex, Bergen, Morris, Hudson and Monmouth. The five counties with the greatest percentage increase in artistic freelancers were, in order: Morris, Sussex, Burlington, Ocean and Essex.

·         The average annual salaries grew for 48% of artistic occupations from 2005 to 2015. This indicates a growing demand or growing value of these occupations in the economy.

·         Artistic professionals in New Jersey had at least $3.89 billion in disposable income in 2015. The actual amount of buying power may be much higher because wage information was not available for five occupations.

Friday, June 24, 2016

Creative Hackensack team seeking artists and musicians

From ArtsBergen

Call for artists and musicians for 2nd Hackensack Creative Arts Team Art Walk
The Creative Arts Team of the Hackensack Main Street Alliance is seeking musicians/music groups, 18+ years old to play at an outdoor arts exhibition in Hackensack, NJ.
The CAT Walk Art Exhibition on Saturday, August 6, 2016, is the second in a series of outdoor art  art, art demos, and live music. The exhibition is produced by the Hackensack Creative Arts Team (CAT), the Hackensack Art Club, the Main Street Business Alliance, and ArtsBergen.
Hackensack CAT Arts Walk, June 4, 2016
exhibitions celebrating local and regional artists. Demarest Place, the "Art Walk", in Hackensack, NJ will come to life with displays of

For musicians
Each musician/music groups will be given 55 minutes: a 45 minute set, with an additional 5 minutes to set-up and 5 minutes to break down. All genres encouraged to apply. PA provided; musicians bring backline (amps) and drums. Lyrics and content should not be explicit.
Applicants should electronically submit two songs/samples in mp3 format, bio, and link to website if applicable, to theartisticgiraffe@gmail.com
by WEDNESDAY, JULY 6, 2016. Please indicate genre. 5 musicians/music groups will be selected.

For artists
Each artist will be given a 6x6 foot space along Demarest Place, off of Main Street, in Hackensack, NJ. Work shown must be wall mountable. No space fees apply.
Artists will be selected based on creativity and artistic merit by a panel of artists on the Creative Arts Team. Applicants should electronically submit 5-10 portfolio items indicating artist name, medium, and size, by email to theartisticgiraffe@gmail.com by WEDNESDAY, JULY 6, 2016. All work must be original. Content should be family appropriate. 24 artists will be selected.
Any questions, please contact Stephanie O'Connor at theartisticgiraffe@gmail.com.
ArtsBergen is partnering with the Hackensack Creative Arts Team, a group of artists, merchants, organizational leaders and public officials that developed a creative placemaking plan integrating arts and culture into the City of Hackensack's redevelopment. The C.A.T Walk Art Exhibition is one project that helps to realize this plan by providing an opportunity for local artists to show their work to the community and bring Main Street to life through the arts. Click here for more information about Creative Hackensack.
The Creative Arts Team was developed through a Community Coaching initiative led by The National Consortium for Creative Placemaking.  Community Coaching was made possible by the Upper Main Street Business Alliance, the Northern New Jersey Community Foundation and the City of Hackensack, NJ.

Thursday, June 16, 2016

Arts help connect plans to people

By Leonardo Vazquez, AICP/PP

Creative placemaking can help bring more arts to communities. Arts can return the favor.

Consider this: The New Jersey cities of Perth Amboy and Hackensack have new creative placemaking plans.  In May and June 2016, the stewards of these plans brought them to arts festivals to raise awareness, get feedback, and generate interest.
US Congressman Frank Pallone (standing) reviews the Creative Perth Amboy plan
at the second annual Perth Amboy Waterfront Arts Festival, May 2016. The plan
 and the festival were produced by leaders of the Creative Perth Amboy team, who are
now part of the Perth Amboy Arts Council (another product of the planning effort)

Volunteers in Hackensack getting feedback on the Creative Hackensack vision plan
  during the CAT Walk art exhibition, June 2016.  Not only did this effort get
positive feedback on and ideas for the plan, at least 10 people signed up to get
more involved with the Hackensack Creative Arts Team and the plan 
The Perth Amboy plan was even treated like a work of art. The City held a one-day exhibit and reception for Creative Perth Amboy at the City's art gallery.  Large-scale maps from the plan and the vision were displayed on walls and easels.

An exhibit and presentation of Creative Perth Amboy at the
 Perth Amboy Gallery Center for the Arts, May 2016. There, Mayor Wilda Diaz
pledged to have the City implement and support the plan. 

It's not unusual for dozens, hundreds, or thousands of people to get involved in generating ideas for plans. But how many people actually read the final documents? Some planners do presentations of their final plans. But these tend to be quiet affairs, usually attended mostly by the people who had already been involved.  By making the plans part of arts events -- or making the plan presentation into an art event -- plan stewards can reach more people. And the planners, like the artists around them, can see if their work touches the hearts and minds of the public.

Note:  Both the Hackensack and the award-winning Creative Perth Amboy plans were developed through Community Coaching, a program of The National Consortium for Creative Placemaking. To learn more about this program, please contact NCCP Executive Director Leonardo Vazquez by email or at 973-763-6352.

Tuesday, June 7, 2016

Thinking of pursuing an NEA Our Town grant? We can help.

By Leonardo Vazquez, AICP/PP

A National Endowment for the Arts Our Town grant is one of the most prestigious -- and difficult -- to get in the field of creative placemaking.  NCCP's work has been funded by three Our Town grants since 2012.  Proposals are due September 12, 2016.

The Our Town program has helped support our Community Coaching work in Long Beach Island and Perth Amboy, New Jersey, and is funding efforts to build a community of creative placemakers in New Jersey. Executive Director Leonardo Vazquez has also been a reviewer in the program.

If you agree to include NCCP as a paid partner or consultant in your proposal, we will help you strategize your program and your proposal.  There would be no charge for up to three hours of advice or proposal edits. Beyond that, we would ask for a small fee to cover our time.

US Representative Frank Pallone (standing) reviews the Creative Perth Amboy (NJ) plan at the 2016 Waterfront Festival.  The plan was funded in part by an NEA Our Town Grant and was developed through NCCP's Community Coaching.  The Festival, Perth Amboy Arts Council and a law allowing outdoor murals were some of the successes of the Coaching process. This plan won the  2016 Outstanding Plan-Municipal Award from the American Planning Association New Jersey Chapter.  Kneeling in the foreground is Arts Council Chair Greg Bender.  Image courtesy: Caroline Pozycki Torres.

To learn more about Community Coaching, please join the next information session. In addition to Community Coaching, we can help you with a wide range of services, including:

  • Public engagement
  • Leadership development and team building
  • Land use analysis and planning
  • Creative asset inventory
  • Training 

Of course, we can not guarantee any outcome.  Also, we will NOT lobby NEA staff either directly or indirectly, nor attempt to influence Our Town reviewers while they are examining grant proposals.

If you would like to learn more, please contact Leonardo Vazquez by email or at 973-763-6352  

Monday, May 23, 2016

Repurposing stranded assets for arts and artists

By Leonardo Vazquez, Executive Director, The National Consortium for Creative Placemaking

Preface: PlanSmart NJ, an NCCP partner, is exploring how to reuse vacant suburban office parks and retail centers at its Regional Planning Summit on June 7, 2016.  Here are some thoughts on how these spaces can be revitalized through creative placemaking.

Fifty years ago, central cities with industrial spaces were facing their own challenges with stranded assets.  Manufacturers and warehousing companies were leaving urban centers to move to new suburban spaces around the region (or elsewhere in the country.)

In some neighborhoods, like downtown Manhattan south of Houston Street, the spaces weren’t empty for long.  Painters and sculptors enjoyed the big industrial windows that let in a lot of light, the high ceilings, and the open floor plans.  Musicians, dancers and other performers could practice their craft in buildings that were strong enough to handle noise and vibrations.  They had the room to live and work in the same space, which were often affordable because back then most people who weren’t artists didn’t want to live in or a near an old warehouse. By 1973, that part of downtown Manhattan became SoHo, and the ‘loft’ spaces that artists pioneered are highly desirable real estate.

Today’s suburban office parks and vacant retail spaces can be just as useful to working artists.  Many office park buildings offer spaces with large open floor plans that can be easily subdivided for individual artists, conference rooms that could be used for collaborative work, plenty of electrical power and high speed internet capacity, and room in the lobbies and in outdoor spaces for exhibitions and performances. 

While some suburban office parks around the United States are getting wholesale conversions into
Vacant office building in Colorado. 
mixed-use spaces, using all or part of an office park for artists’ spaces is relatively new. In 2015, the nonprofit Artomatic held a six-week exhibit of visual art, music, performances and films at 8100 Corporate Drive, a Hyattsville, Maryland office park.  More events like Artomatic could help create a proof of concept to show that artists and their patrons would use these spaces.

Turning suburban office parks into spaces that provide housing, retail and businesses – essentially creating mini-districts or new neighborhoods can be relatively expensive and carries enhanced risk.  Providing low-cost space – and surplus furniture and equipment -- to artists, makers, and small entrepreneurs could be a faster, less expensive and less risky approach to repurposing a property.

In many cities, owners of vacant retail spaces allow artists and entrepreneurs to create pop-up stores.  The stores may last for a month or a season. Many owners who allow pop-ups see this as a way to generate some income and interest potential long-term tenants in the spaces.  In some cases, such as in Chelsea Food Market, some spaces are permanent pop-ups.  The vendors change, but the space remains for temporary uses.  (Often these uses are for clothing, jewelry, artwork, or other commercial uses that do not require the installation of new equipment or the creation of new interior spaces. Individual merchants can separate themselves with divider spaces, temporary walls, or just by spacing themselves apart from one another. This low-cost, low-risk approach allows a property owner to offer new and different experiences that can bring back shoppers.

The biggest challenges for owners of suburban stranded assets are visibility and consumer concept. In busy urban areas, many people might pass by a building on foot and can be drawn in by clever signage, an interesting fa├žade, and what they can see through the windows. It takes very little time for someone to step into a building directly from the street. Tourists and other visitors tend to be open to the surprise of going into a converted bank or warehouse.

For the most part, suburban office parks and suburban shopping centers are designed for people who already know they want to go there.  A person driving near a steel-and-glass office park that is set far back from the street is unlikely to stop there to see ‘what is going on.’  Suburban malls tend to hide their activities from the street behind solid concrete walls and seas of parking spaces.
To increase visibility, property owners should consider working with artists to develop highly visible displays of arts – such as murals, gardens as well as outdoor art exhibits and performances.  To help change what consumers and potential lessees think of suburban office parks and malls, host a wide variety of events.  One event may not quickly change many minds, but many events can get more people to think more creatively about these spaces.

The NationalConsortium for Creative Placemaking, based in Union, NJ, works to build capacity, community and connections for better creative placemaking in the United States.  NCCP partners with PlanSmart on building the field of creative placemaking in New Jersey.

Image: By Xnatedawgx (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or FAL], via Wikimedia Commons

Learn how Community Coaching can help you do better creative placemaking

By Leonardo Vazquez, AICP/PP

Community Coaching is a proven way to build high-quality creative placemaking plans and the stewards to help implement them.  You can learn more about this unique approach to community planning and team building this week at an online information session or an exhibition of a successful Creative Placemaking plan.

On Tuesday, May 24, 1 pm eastern, NCCP will host an online information session on Community Coaching.  On Thursday, May 26, from 6 to 8, the Perth Amboy (NJ) Arts Council will hold a special reception and exhibit of Creative Perth Amboy, their award-winning creative placemaking plan developed through Community Coaching.   If you can't participate in either of these events, there will be another information session on June 23.

Community coaching in Perth Amboy, NJ. Image by Noelle Zaleski
Community Coaching, which was created by The National Consortium for Creative Placemaking, brings together a diverse group of community stakeholders for six to nine months to develop a creative placemaking plan and a team to help guide its implementation.  The group is paired with a Community Coach, who meets with the members regularly to help them develop their vision, clarify their values, select and prioritize strategies, and determine how best to organize to guide its implementation.  The group also explores social, cultural and economic challenges to achieving the goals of the plan.

Sixteen communities in Louisiana and New Jersey have participated in Community Coaching, and have implemented significant portions of their plans.  In 2016, the City of Perth Amboy received the statewide Outstanding Plan - Municipal award from the American Planning Association New Jersey chapter.  The program is available throughout the United States.

Not only does the process lead to plans and leadership teams, it also helps participants understand better the various roles that arts and artists can play in enhancing communities, nurture new partnerships, and build the confidence of team members in their leadership skills and capacity to produce lasting impacts.

Questions?  Please feel free to contact NCCP Executive Director Leonardo Vazquez at 973-763-6352 or by email.